Mustang Media Group
A collection of five editorial projects that I designed during my time working at Mustang Media Group, Cal Poly's award-winning media organization
PROJECT 01
Media Kit 2024-2025
One of my main duties as the Advertising Design Manager was creating Mustang Media Group's 2024-2025 Media Kit, which serves as a key resource throughout the year. This comprehensive guide is used by our advertising executives to present services, rates, and details to both prospective and returning clients. The Media Kit is designed to be clear, concise, and visually appealing, ensuring that our offerings are effectively communicated.
Project Details
My Role: Designer
Timeline: June 2024 – July 2024
Tools: Adobe Illustrator, Adobe Indesign
PROJECT 02
Go SLO 2023
Go SLO is Mustang Media Group’s summer special edition that is mailed home to all incoming first year and transfer students,
serving as their initial physical introduction to Cal Poly. Go SLO is designed as a reversible edition to feature two different content sections. One side includes resources for incoming students, while the other side is a visitor’s guide for individuals who are new to San Luis Obispo.
Project Details
My Role: Co-designer
Timeline: June 2023 – August 2023
Tools: Adobe Illustrator, Adobe Indesign
PROJECT 03
Poly Picks 2023
Poly Picks presents a comprehensive guide highlighting the most beloved businesses in San Luis Obispo, as voted on by thousands of students. This special edition celebrates the city’s diverse array of shops, destinations, and activities, carefully curated based on student preferences. The vibrant picnic and landscape imagery on the cover provides a glimpse into the exciting categories featured in this edition.
Project Details
My Role: Co-designer
Timeline: January 2023 – February 2023
Tools: Adobe Illustrator, Adobe Indesign
PROJECT 04
Open House 2023
This special edition is paired with Cal Poly’s premier annual Open House event, spotlighting the charm of San Luis Obispo for admitted and current students, their supporters, alumni, and the broader community. Physical copies of this edition were distributed to attendees and their families, so it was imperative for the design to prioritize inclusivity, catering to diverse backgrounds and demographics.
Project Details
My Role: Co-designer
Timeline: March 2023 – April 2023
Tools: Adobe Illustrator, Adobe Indesign
PROJECT 05
Winter Coupon Book 2023
Mustang Media Group’s Coupon Book is a high demand student-favorite product around campus, as it features a variety of student deals from local businesses in San Luis Obispo. As the edition was released in the winter, I aimed to reflect the season’s festive spirit on the cover page by incorporating whimsical illustrations and bold yet playful fonts.
Project Details
My Role: Co-designer
Timeline: December 2022 – January 2023
Tools: Adobe Illustrator, Adobe Indesign
View my other projects!
Guavalanche
Packaging Design • Illustration
New Year Banquet
Illustration • Marketing • Social Media
Rentful
User Research • UX Design • Prototyping